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March 10, 2008

How We See Ourselves

Swift Kick is a laboratory.

Picture 1.png
Photo Credit: improbcat

While there are many layers of experiments underneath (business structure, marketing, virtual company, transparency, etc.) our primary value to education is in the ability to visualize, put together, and sustain experiments in the fields of student engagement and education technology.

To be clear, we are not the researchers. We cannot be both entrepreneurs and researchers.

Swift Kick the company is the virtual hardware of the laboratory. We are the lab technicians.

We design systems and reactions that will churn out data.

Of course we will have opinions on the experimental direction and what the data means, but the actual academic research will be done by others. Folks that are completely independent. Like everything else, we will be transparent with these relationships.


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