Yah, What He Said

From The Chronicle this morning:

Mark David Milliron, from Catalyze Learning International:

OK, what happens at Amazon after you buy a book? People like you who bought this book also bought this, this, and this, right? They immediately give you that kind of a choice. They do data mining about the past, predictive modeling about the future, and in one second they give you a choice that is customized to you, based on the knowledge that they have. The challenge for our students is they are walking into an infrastructure where they do not have anywhere close to that kind of information.

He then goes on to point out that it would take a year for a university to figure out what to think (and maybe do) about retention numbers where amazon.com is working real time.

Mr. Milliron, if you have google alerts set up and come across this post, we would love to show you our roadmap to amazon.com functionality for institutions. We couldn't agree with your more and would love to hear your thoughts on the plan to get there.

In the meantime, keep up the good work.