Marketing Red Rover with a Facebook Note

The list of schools signing up to use Red Rover is growing daily, with UCLA being the newest. A great byproduct of so many active users navigating the system is seeing the new creative ways in which admins and group leaders are marketing Red Rover.

Nick Chapa, a group leader at UCLA, wrote this note about Red Rover on Facebook:

Nick's note explains the group leader value in using Red Rover for automatic recruitment and invites them to sign up with a link. I've seen schools use Facebook notes before, but Nick's unique approach of tagging all the group leaders in the note is genius, because when he posted it, they all received an email saying they've been tagged in the note, thus the click-through rate was much higher.

Going to where the students are and connecting with them through one of their favorite communication channels is just plain smart.

Nice work Nick!